Arts & Crafts Range

Spark creativity and inspire little artists!

project developed for Hape

Innovative
art supports

Child-friendly
art guidance

Fun artistic
journey

A young girl drawing space-themed pictures on Hape Flip Flap Easel whiteboard in a playroom.

A Creative Ecosystem

We set out to build the ultimate Easel Family and reimagine Arts & Crafts through purposeful, child-first design.

Together with the existing items, we created a cohesive and modular system: innovative drawing supports, educational art guidance, age-appropriate kits always using sustainable materials and designed to empower young creators and their grown-ups.

How we redesigned the category 

Our contribution

Magnifying glass icon over a beige circle

Research

Strategy

Illustration of a light bulb with a filament, outlined in black on a beige circular background.

Concept

Icon of a pencil with a curly line underneath, set against a light gray circular background.

Identity

Simplified illustration of a paint palette and a brush in front of a large moon

Design

Icon illustrating settings or configuration with gears on a peach-colored background.

Development

Simple illustration of a 3D cube with a light green background and black outlines, with motion lines indicating movement or impact.

Communication

A speech bubble icon placed over a circular background.

Freshen Up

From logo to layout, we created a system where graphic style, tone of voice and colour palette work together to support the educational and emotional aims of the products.

The palette is vivid and energetic and the illustrations are fun to build confidence rather than pressure for perfection.

Because a strong identity doesn’t just look good, it makes creativity feel natural.

A look to match the purpose

Logo design for 'Art & Crafts' featuring a circular palette with the words 'ARTS & CRAFTS' written inside, a paintbrush and a palette knife crossing over each other. The logo is shown on two backgrounds: red and white. Below the logos, there is a color palette with seven Pantone colors, ranging from warm reds and oranges to cool greens and blues.

Flexibility in mind

A fresh approach for a growing category.

From kitchen table to garden, creativity need to be as flexible as its young users.

That’s why we designed a system of portable, eco-conscious art supports that grow with the child, adjustable, sturdy and easy to carry on every creative mission.

Whether it’s a compact easel that fits in a backpack or a chalkboard that doubles as a canvas, each element was conceived to support spontaneous studios and art-anywhere adventures. 

Two children, a girl and a boy, drawing on easels in a bright room with large windows. The girl is drawing on a black chalkboard, and the boy is peeking from behind the right easel. There are whiteboards on either side, a small table with art supplies, a potted plant, and a braided rug on the floor.
A diagram showing a portable art easel with adjustable canvas sizes, cups, and a rolling case. The easel has a built-in palette and is depicted as lightweight, adjustable, and foldable for easy carrying and setup.

behind the scenes

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behind the scenes ~

Two children drawing on the Hape whiteboard with space-themed illustrations, one boy and one girl, in a bright room with curtains and a plant.
Two young children, a boy and a girl, are drawing on the Hape whiteboard in a bright room with large windows and curtains. The boy, with curly hair, is holding a chalk and smiling. The girl, with her hair in a bun, is standing with her back to the ca
A young boy painting and drawing on the Hape outdoor easel on a wooden patio, with pink and purple hydrangea flowers and green trees in the background.
A little girl with her hair braided in a blue and white dress hanging a white sheet on the wooden outdoor Hape board in a garden with green trees and hydrangea flowers.
Young boy with curly hair sitting on a small black stool, playing with the Hape chalkboard in a bright, decorated room.
A little girl with long light brown hair gathered in a ponytail is sitting at a white table and opens the magnetic wooden drawing board by Hape with the alphabet and numbers at the top. The room is bright with natural light and decorated with childre
A young boy painting on the outdoor bamboo easel by Hape in a garden with trees and potted plants.
A young boy with curly hair, wearing a blue beret and a beige vest over a striped shirt, playing with the bamboo easel by Hape outside in a grassy backyard with a white picket fence and trees, during sunset.
A young girl drawing on the Hape whiteboard with colored markers in a bright, cozy playroom.

Guiding the journey

Tools with a learning curve.

We developed companion kits that complement our drawing supports with age-appropriate creative activities.

Each kit forms part of a thoughtful learning journey, blending education with open-ended play.

From finger paints to rollers, every tool matches developmental stages, designed for ease, tactile delight and confident creativity.

Two children, a little girl in a light blue dress and a boy in an olive green shirt, look at an arts & crafts poster of Hape in an environment with a blackboard and a window in the background.
Children engaging in outdoor art activities, including painting on transparent boards, creating collages with different tools, drawing individually and in teams, and cleaning fun with colorful paint, all under a tent with art supplies and a table with paints and tools.
A little boy with blond hair sitting at a white table, opening a colorful briefcase depicting a rocket and aliens. Various glossy tissue papers are stacked next to him.
A child's hand peeling a sticker of a spatial cat with a space-themed background on a book.
A colorful illustration of a fairy with orange hair, a purple hat and a yellow dress, and a partially peeled sticker on top of the illustration.
A young girl with red hair in braids, wearing a yellow shirt, plays with colored glossy paper and a unicorn-themed briefcase on a white table in a bright room.
Child peeling off a sticker depicting a fairy with brown hair and an orange dress from a light blue background decorated with rainbows, hearts, mushrooms and unicorns.
A young girl with long hair tied in a ponytail wearing a blue and white striped dress and white leggings drawing and coloring a poster on an easel in a bright living room filled with natural light and green plants.
A young child sitting cross-legged on the floor, engaging in finger painting with purple paint on art papers surrounded by jars of paint and coloring books.
Child painting with fingers on paper with green paint, surrounded by open paint pots in orange, green, and purple, on a wooden floor.
A young girl with long red hair, wearing a pink dress, is drawing on the Hape blackboard easel with a marker and a stencil in a bright, modern living room. The blackboard has a drawing, and there are art supplies on the lower shelf of the easel. Ther
Child wearing a beige jacket with striped sleeves, holding colorful geometric shapes (triangle, square, circle) on a glass surface.
A young boy with short brown hair is standing in front of the Hape colorful drawing board, using a blue roller to apply red paint on paper attached to the board with hooks. The drawing board features a cute cartoon bear with winter-themed decorations

Easy Communication

We designed simple and direct packaging instructions so that children can easily follow each step and then, by exploring some fun techniques on their own, feel free to express their creativity!

The goal is to avoid frustration or fear of the blank page, but rather to provide an engaging and age-appropriate approach that grows along with their abilities.

An instructional graphic showing how to decorate a Christmas-themed paper craft with colors and patterns. It includes steps with adhesive, coloring, and decorating using various patterned paper sheets at the bottom for inspiration.
Hape sponge painting set with cartoon animals on the packaging, encouraging creative play for ages 3-6.
A colorful kids' art set called Chalks And Stencils Art by Hape, featuring chalk and stencil art for children aged 3 to 6, with playful chalk drawings of a cat, guitar, dog, star, and musical notes on the packaging.
Colorful children's paint set box by Hape featuring a yellow and red bird, a blue chameleon, and artistic supplies for kids ages 4 to 12.
A children's educational toy set box by Hape for letter and number tracing with colorful illustrations of houses, a dog, a toy airplane, balloons, and learning tools, designed for ages 4 to 12.
Children's magnetic toy set called 'Magic Friends DIY Magnets' by Hape featuring fairy tale characters and animals, designed for ages 4-12, with 17 pieces and a fairy tale themed background.
A children's educational toy set by Hape themed around Mars exploration, including magnets, space-themed stickers, and a space station background, aimed at ages 4 to 12.
Hape crayon coloring set for ages 2 to 4, featuring whimsical illustrations of a giraffe, a squirrel, a bee, a pumpkin, and various stickers and creative materials on the packaging.
A finger painting kit by Hape for children aged 3 to 6, featuring colorful illustrations of animals, butterflies, and a hand with paint on it, along with paint pots and instructional cards.
Children's art craft kit titled 'Colour & Shapes Art' by Hape containing 179 pieces for ages 3-6 years, includes colorful images of animals, trees, a house, a turtle, and a butterfly.
A children's stamping craft set by Hape called Nature's Wonders Stamps with various animal-themed stamps, inks, and accessories, designed for kids aged 3 to 6.

The Full Collection

Children's art and craft supplies, including coloring books, stickers, paints, markers, drawing easels, a wooden art board, and mini desks with art themes.