Beach Collection

Endless summer vibes

project developed for Eurekakids

A fresh wave of design

Renewing the collection

Child at the beach drying off, holding water toys, with another child crouching nearby, water and mountains in the background.

It was an existing Collection that we revisited with a touch of Mediterranean style and fun characters inspired by the ocean.

We redefined the style, introduced new pieces and let the tide guide a more vibrant and sunny evolution of the new collection.

Our contribution

Outline of a magnifying glass over a circular background

Research

Strategy

Minimalist illustration of a glowing light bulb with lines emanating from it, on a beige circular background.

Concept

Line drawing of a pencil on a notepad, with a circular background.

Identity

Line drawing of a paint palette with a paintbrush, overlaying a full moon.

Design

Icon of two gears and a circle, representing settings or engineering.

Development

Simple line drawing of a cube with a curved shadow and motion lines indicating movement or impact, on a light green circular background.

Communication

A speech bubble icon over a light green circle background.

Freshen Up

A splash of summer! A vibrant style with playful ocean creatures mixed with beachy accents!

The design inspires a summer atmosphere, with a soothing palette of sandy beiges and fresh Mediterranean tones.

Welcome to an endless summer vibe!

Colorful cartoon underwater scene with sea animals like fish, octopus, starfish, crab, turtle, and whale, along with toys, accessories, and seaweed.
Cute underwater scene with mermaids, sea creatures, and musical instruments, including a mermaid playing a guitar, a mermaid with a turtle, a narwhal playing a saxophone, a jellyfish with sunglasses and a guitar, starfish, shells, and small fish.
Cartoon illustration of underwater scene with sharks, a turtle, a whale, a crab, a treasure chest, seaweed, small fish, an anchor, and pirate elements like a pirate hat and telescope.

Story-driven design

Two children, a boy and a girl, playing at the beach, running through shallow water with an inflatable pool ring, wearing swimsuits and sunglasses, under a clear blue sky.

Designed for quality time at the beach, with carefully chosen materials and UV protection.

Our models cater to all children's tastes: playful neutral shades that evoke summer holidays, fresh aquamarine shades with a pirate twist and delicate salmon shades with a cute band of mermaids.

All tied together by our distinctive duo: the Shark and the Crab, colour-matched, of course.

An illustration showing the design process of a children's hat designed to look like a crab and a fish, with labeled features such as flat fins, embroidered eyes, graphic patterns, soft structure, and waterproof material.

behind the scenes

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behind the scenes ~

A young girl in a tan swimsuit playing in shallow water at the beach, with bath toys from the Eurekakids Beach Collection.
Child on a beach playing with Eurekakids water toys.
Two young children wearing backpacks from the Eurekakids Beach Collection, holding hands on a sandy beach near the water, with rocky formations and distant hills in the background.
Young child at the beach wearing a shark-themed hat from the Eurekakids Beach Collection and carrying a matching backpack, standing barefoot on the sand near the shoreline with waves.
Two young children with backpacks and sun hats from the Eurekakids Beach Collection walk along the beach near the water, with hills in the background.
Two children, a boy and a girl, playing and running by the water at the beach, with the boy holding an inflatable pool float from the Eurekakids Beach Collection.
A young child playing in the sand on the beach with toy shovels and buckets near a colorful beach umbrella with sea creature designs from the Eurekakids Beach Collection, beside the shoreline with rocks and water.
Two young children playing in a sandpit on the beach, under a colorful beach tent from the Eurekakids Beach Collection, with ocean and distant hills in the background.
Two children playing on a beach under a tent with beach toys, one wearing a shark hat from the Eurekakids Beach Collection, the other a swimsuit, near water and distant hills.

Credits: Digital Images from Eurekakids