Colorflex

The bedroom that grows with your child!

project developed for Wookids

Adjustable &
modular system

Colourful
personalization

Progressive &
durable

Four colored circles with illustrated furniture inside each: various modular furniture and configurations produced for Colorflex and designed by Studio Balzo, wich slide open to reveal different configurations, following the child's growth.

A smarter way to grow

Rooted in our experience designing for childhood, we began this collection as we do every project: with the user in mind.

Children grow in their own rhythm, their needs and environments constantly evolving. Colorflex does the same, adapting from newborn to early school years with flexible functions, layouts and expressions.

The aim wasn’t a perfect room, but one that changes perfectly over time.

Playful, flexible furniture that grows with children

Our contribution

Magnifying glass icon over a beige circular background.

Research

Strategy

A minimalist illustration of a lightbulb with a beige circular background, black outline, and small lines radiating from the bulb to indicate it is emitting light.

Concept

A pencil drawing on a circular paper with a curved line.

Identity

Simplified illustration of a painter's palette with a paintbrush in front of a full moon.

Design

Illustration of two gear icons overlapping, with a peach-colored circular background.

Development

Simple illustration of a glowing cube in a minimalist style.

Communication

A simplified illustration of a speech bubble icon in front of a larger, solid circle background.
Collage of five images showing modern furniture for children's bedrooms. They show the various versions of a modular product manufactured by Colorflex and designed by Studio Balzo to accompany children as they grow.

Modular thinking meets joyful design

Designed for change

Colorflex began with a simple question: how can a room grow with a child without losing space, function, or character? The answer was a modular system designed for true freedom in composition, with every element built for flexibility and long-term use.

We considered the entire lifecycle: smart formats for parcel delivery, efficient use of shared parts for sustainable production, modular logic for easy reconfiguration, storage that doubles as functional features, and a curated palette of 17 customisable front colours.

A different furniture for every moment

Image of children's furniture including a bed with storage drawers, a wardrobe, a dresser, and a desk, all set against brick walls. Produced by Colorflex and designed by Studio Balzo.

With Colorflex, we didn’t start from furniture types; we started from real family life.

What if a crib’s side panel could become a play bench? What if storage modules could evolve into standalone pieces? That’s the system’s logic: every element designed with purpose and built to adapt.

Each product is a flexible point in a longer journey, adjustable, reversible, reconfigurable. Because the most valuable feature isn’t a shelf or a drawer, it’s adaptability.

Designing possibilities

Comparison chart of furniture configurations for different age groups including crib, toddler, junior, and teen modes, showing beds, desks, and storage units in various arrangements. Produced by Colorflex and designed by Studio Balzo

Customization comes first

Color wheel showing 17 different colors arranged in a circle, used for a project produced by Colorflex.

We see design as a dialogue between space, user, and designer. From baby crib to toddler bed, changing table to full wardrobe, each piece adapts to a child’s evolving needs, stage by stage.

Fully interchangeable fronts make it easy to refresh colours over time, whether to suit new tastes or reflect a growing personality: one system, infinite possibilities!

Diagram of a modular children's furniture system showing various configurations. It features a convertible element that becomes a bench for playing, modules for different layouts, and a chest of drawers that converts into a table and storage.

behind the scenes

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behind the scenes ~

Less waste, more meaning

Exploded view of a small wooden pallet measuring 1200 mm by 800 mm, showing various overlapping layers including slats and components of the Colorflex modular furniture system.

Sustainability isn’t a checkbox, it’s built into the design from day one.

With Colorflex, we cut material waste by creating parts that work across products and repurposing offcuts into useful accessories, like turning a crib panel into a coat hook. We also optimised formats for parcel delivery to lower carbon impact.

Made for kids and for the planet

Every detail is designed with children and parents in mind: the foot of the bed doubles as a play bench, the desk edge is ergonomically shaped, and the wardrobe door has handle holes at both adult and child height.

Space being a precious resource, storage is a key feature, maximised through smart solutions that help organise the home.

In line with our commitment to sustainability, we chose responsible materials and gave a second life to some components: quality fittings with multiple uses that add value while reducing waste.

A young girl with red hair and a braid, wearing a light blue romper, standing in front of an open Colorflex wardrobe, looking inside. The wardrobe has hanging clothes in pastel colors, and a pink drawer at the bottom.
Eco-friendly logo with circular design, featuring a leaf inside a square, surrounded by the words "Eco Friendly" repeated in a ring.
Child's hand with a brown marker over a Colorflex desk with drawing papers, colorful markers, and scattered art supplies, with a white wall and storage bins holding more markers in the background.
A woman with blonde hair smiling and holding a baby's hands while the baby is lying on a Colorflex changing table.
Young girl sitting cross-legged on a Colorflex bed with colorful cushions, holding a camera to her face, in a decorated child's bedroom with wall art, bunting, and stuffed animal
A child reaching to select a book from a light wooden wall shelf with two sections by Colorflex, containing books and decorative items.
A child in a gray T-shirt and beige shorts standing at a white Colorflex desk, writing in a notebook with various colored markers and pens on the desk, in a bright room with a large window.
A woman leaning over a white Colorflex crib, looking at a baby lying in bed. The crib has pillows with penguin and girl faces, and there are colorful children's paintings on the wall.
A young girl standing on a Colorflex bed in a nursery, smiling and gazing out the window. The room has pastel-colored furniture, a stuffed monkey toy sitting on a pink box, and wall decorations including a colorful artwork and star-shaped garland.
A young girl in a blue dress is standing near a white Colorflex bed with a little boy lying on it in a bedroom. Decorations include framed animal prints, a colorful bunting, and toys scattered on the floor.
A young boy organizing shoes in a white Colorflex wardrobe with yellow and blue drawers in a bright, modern room with a white desk and decorative light fixture.
A woman holding a baby in a room with white Colorflex furniture, a gray rocking chair, and light wood flooring.
A young boy sitting on a colorful Colorflex bed in a bright children's bedroom, with stuffed animals, decorative pillows, and colorful bunting, and artwork on the wall.