Fantasy

Where imagination begins

Playful
companions

Cuteness, comfort &
a touch of magic

Big soft
world

Fantasy

Introducing our baby collection

Say hello to a delightful collection of lovable and friendly characters.

Styled with neutral, up-to-date colours and a soft, natural aesthetic.

Every design is made to inspire smiles and a sense of calm, happy comfort.

A woman holding a young child lying on her lap, both holding small stuffed animals with blue and green colors, in a cozy setting.

Our contribution

Illustration of a magnifying glass over a beige circular background.

Research

Strategy

Line drawing of a light bulb with black outline on a yellow circular background, with radiating lines suggesting illumination.

Concept

Outline drawing of a pencil on a circle, representing writing or editing.

Identity

Illustration of a painter's palette with a paintbrush and a large circular shape in the background.

Design

Simple illustration of two gears in front of a circle background.

Development

Simple illustration of a white ice cube with black outline on a light green circle background, with small lines indicating shine or glow.

Communication

A speech bubble icon over a green circle background.

The look behind the line

Design in every detail

We've created the full graphic identity of the collection, from carefully chosen colours that bring a neutral, lifestyle feel, to playful characters and charming graphic patterns.

Every element is designed to balance modern simplicity with a joyful, child-friendly essence.

Three cartoon animals, a dragon, a unicorn, and a bear, with wings and smiling, standing side by side, against a background with color swatches at the bottom.

Designed for touch and comfort

Three friends, endless adventures

These first pieces introduce the heart of our collection.

We carefully selected high-quality materials and included a mix of textures to spark sensory curiosity and comfort.

The colour palette is soft and soothing, while our adorable, unisex characters bring the collection to life, leading every design with charm and playful personality.

A young girl lying on a bed, hugging several stuffed animals, and smiling at the camera.

behind the scenes

~

behind the scenes ~

Progression of a cartoon dragon character from initial sketches to final colored version.
A young girl with short brown hair lying on a bed with white bedding, holding and playing with three teddy bears, surrounded by pillows and cozy decor.
A young child in a cream-colored sweater playing with a soft brown plush toy that has a stuffed bear face and a beaded teething ring attached, sitting on a beige couch.
A young Asian child holding a wooden teething toy with a cloth tied around it, touching the cloth with their nose, while sitting on a person's lap. The child is wearing a cream-colored cozy sweater.
Child lying on a bed, holding plush toys, with an adult nearby.
A plush toy with a round head and small face, attached to a soft fabric blankie with a beaded loop. The items are on a textured beige surface, possibly a blanket or bedspread.
A young girl lying on a bed, holding two pink stuffed animal pigs with white horns, dressed in pink hats. She is gazing at the toys, which are close to her face.
Person wearing dark gloves holding two small plush teddy bears with green and gray colors in hand.
A young girl sitting on a rug, holding a plush bag with a bear face, surrounded by toys in a cozy living room with a sofa, wicker chairs, and playful stuffed animals.
Child running in a cozy bedroom with a stuffed animal on the bed, a tricycle, and toys on the floor near a window.
Two young children in a cozy bedroom, one with a pink backpack featuring a smiling animal face, and the other standing near a bed.
A happy toddler carrying a green dinosaur-themed backpack inside a cozy room with a window, pillow, and children's toys in the background.
A young boy riding a white ride-on toy in a child's bedroom. He has a purple backpack with a cartoon animal on it. The room has a bed with pillows and a blanket, toys on the floor, a large plant in a wicker basket, and a bookshelf with children's boo
A young girl in a white shirt and blue pants opens a pink backpack with a unicorn illustration in a child's bedroom.
A young child holding a stuffed teddy bear and wearing a backpack with a bear illustration, standing in a bedroom with a bed decorated with cloud and bear plush toys, and a wooden bookshelf filled with colorful books and toys.
A young girl with a ponytail wearing a pink bib with a cow design, sitting at a white table, reaching for a snack from a divided tray with breadsticks and watermelon slices.
A young girl sitting at a table with a divided plate of food, reaching into a bowl, wearing a bib with a cartoon bear, and waving her hand.
Two young children sitting at a table with bowls of food, one child has a purple bib with a zebra on it and the other is holding wooden utensils.
Two young children sitting at a white table with pastel-colored dishes and cups, playing with toy food in a cozy, well-lit playroom with a toy kitchen in the background and a large green plant.