Fashion
Dream Mansion

Play inside your dreams

project developed for Hape

Endless Imaginative
Storytelling

Open & Modern
Structure

Creative Realistic
Roleplay

Big spaces, big stories.

Where imagination finds a home

The Fashion Glow Dream Mansion is a three-storey, Barbie-scale dollhouse designed for endless imagination. Made of wood and filled with colourful, glowing details, each floor opens a new world of creativity, comfort and fantasy. Every room invites you to play: from creative and fun spaces and cozy rooms to a rooftop terrace with pool and magical glow-in-the-dark stars, it’s more than a dollhouse, it’s a world to explore.

Our contribution

Illustration of a magnifying glass over a beige circular background.

Research

Strategy

Line drawing of a light bulb with black outline on a yellow circular background, with radiating lines suggesting illumination.

Concept

Outline drawing of a pencil on a circle, representing writing or editing.

Identity

Illustration of a painter's palette with a paintbrush and a large circular shape in the background.

Design

Simple illustration of two gears in front of a circle background.

Development

Simple illustration of a white ice cube with black outline on a light green circle background, with small lines indicating shine or glow.

Communication

A speech bubble icon over a green circle background.

Project your story,
frame by frame.

Equipped with a detachable projector, the top room lets you explore six different scenes, from scuba diving to a lively concert or an action-packed sports event. Each projection transforms the space into a scenario for a new adventure.

This room is designed to encourage storytelling and self-expression, allowing children to switch roles, invent new scenes and bring their dreams to life, one projection at a time.

A cozy playroom with a large screen showing an underwater scene with a mermaid and dolphins, surrounded by purple walls decorated with musical notes, and a string of star-shaped lights hanging above.
Illustration of a dollhouse with various features including a detachable projector with rotating disc, glow-in-the-dark special effects, open play space, realistic furniture, and modern minimal structure, with annotations describing each feature.

behind the scenes

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behind the scenes ~

Chic & Playful Design

The graphic style was designed to feel fresh, bright and playful, appealing to little girls who look up to their own future aspirations and dreams.

Luminous, modern colours and vibrant tones shape an overall joyful look, enhanced by rich realistic graphics and materials.

Patterns and details enhance the play experience, reflecting the contemporary structure with thoughtfully designed rooms and furnishings.

Collage of pastel-colored interior and exterior spaces with pool, pink and purple decor, and tropical greenery.

We designed the Fashion Glow Dream Mansion to spark imagination.
The creative room features an easel, a mannequin and a sticker set to make outfits and ideas come to life. The kitchen is designed for enjoying cozy moments together, with a fully-furnished island and pizza to share. For the bathroom, we aimed for a modern look, adding a bathtub and a real flushing toilet. Dolls can also have a pool party in the rooftop terrace or relax in the projection room under glowing stars, while the pets have their own outdoor play area.

More than a simple dollhouse, it becomes a carefully designed ecosystem made for roleplay, creativity and fantasy.

Inside the Dream Mansion

A young girl playing with a pink dollhouse, which has different rooms and miniature furniture.
A young child playing with a toy potted plant inside a colorful play kitchen.
A young girl with blonde hair and a beige shirt playing with a dollhouse on the floor. The dollhouse has multiple rooms decorated with furniture and accessories, including a bedroom with a doll lying on the bed.
A child's hands decorating a white mannequin torso in a beige fabric dress with pink heart-shaped and pearl embellishments.
A miniature kitchen with pastel pink and white colors, featuring a refrigerator, a small kitchen island with a chalkboard grocery list, and various kitchen accessories and decor such as potted plants and hanging lamps.
Person flipping a blank sheet of white paper on small wooden easel near pink, purple, and green background display.
A doll sitting in a small, teal plastic pool with a purple umbrella and a pink and white patterned lounge chair nearby on a wooden platform.
Child playing with toy dog, bowl, and food accessories at a pink and purple patterned bed in a dollhouse or playroom.
A young girl is playing with a dollhouse, touching a doll lying on a bed inside the dollhouse.
A young child with a yellow shirt playing with a dollhouse, holding a white umbrella and looking at the dollhouse.
A woman and a young girl playing with a multi-room dollhouse in a bright room with large windows, a large green plant, and a white wall with a string of bunting.