Adventure Kids
Every play, a new story
project developed for Hape
Boosting
imaginative play
Adventure in
every play
Connected
play system
Connected adventures
Enhancing play through an immersive
role-play world
The project began as a redesign of a classic wooden doll collection, with the goal of enhancing both its visual appeal and play value.
This evolution resulted in the Adventure Kids collection, featuring smooth plastic dolls with natural articulation and expressive posing capabilities. Designed as part of a broader role-play ecosystem, the collection spans themes from camping and animal care to equestrian adventures and friends life. Characters, accessories and playsets seamlessly interact to create a connected world that encourages children to imagine, explore and play their own adventures.
Our contribution
Research
Strategy
Concept
Identity
Design
Development
Communication
Play in every detail
Every playset is thoughtfully designed to enrich the play experience, with every detail contributing to imaginative storytelling.
The accessories come together with the graphics to create immersive worlds where children can invent endless adventures and bring their own stories to life.
Expressive Style
A vibrant and playful aesthetic brings the collection to life, inspiring adventure through expressive characters and colorful details.
The dolls are styled with a confident, contemporary look that reflects their teenage personalities while remaining authentic and age-appropriate.
behind the scenes
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behind the scenes ~
