Flowerini Peekaboos

From flower to sweet peekaboos!

project developed for Hape

Multi-material &
multi-Play

Musical flower
hanger

Soft tactile
doll

A happy toddler sitting in a high chair holding a Hape Flowerini plush hanging from an arched baby mobile.

From flower…

…to sweet Peekaboos!

Watch a flower bloom into a cuddly peekaboo doll, it’s surprise and snuggles all in one!

This multifunctional doll serves as a playful, universal soft hanger, perfect for cribs, strollers and baby gyms.

Give it a flip, and ta-da!

It becomes a cuddly tactile doll designed to spark emotional connection and sensory play.

Our contribution

Magnifying glass icon over a tan circle

Research

Strategy

Cartoon illustration of a lightbulb on a yellow background.

Concept

Icon of a pencil drawing on a circular background.

Identity

Stylized illustration of a painter's palette with five circular paint blobs and a paintbrush.

Design

Illustration of two gears over a beige circle background.

Development

Line drawing of a cube with a green circle background, and small lines indicating surprise or emphasis.

Communication

Gray speech bubble icon over a light teal circle background.
Diagram showing how a colorful plush toy transforms from a flower with a bell inside to a soft doll. The plush toy can flip open, revealing a musical hanger with a bell and a soft doll inside. The diagram includes annotations indicating features like 'bell inside,' 'crinkly sound,' 'velcro,' 'open,' 'transformable 2 in 1,' and the toy's various forms.

The look behind

Bright and juicy colours bring each little friend to life!

Inspired by sweet strawberry, sunny pineapple and funny kiwi with a unisex and cheerful look, perfect for every little one.

Flip them over and they turn into soft flowers, with different graphic patterns in matching tones, like secret garden whispers.

Sweet, fresh and full of playful charm.

Hape Flowerini, three colorful cloth dolls resembling flowers with human faces and arms, each dressed in petal-like dresses, with green fabric bases labeled 'Hape' and small embroidered hearts.

Emotional connection & sensory play

A sensorial soft doll, thoughtfully made for comfort and discovery.

We carefully chose gentle and high-quality materials, soft velvet and cotton, for a comforting feel.

A tiny bell hidden in the head adds a sweet rattle sound, while the second skirt, shaped like large flower petals, includes a soft crinkly sound.

This way, the doll becomes a perfect companion, comforting for sleep, engaging for play and rich in sensory experiences.

A young boy sleeping on a fluffy white blanket, holding a Hape Flowerini plush toy
Photos showing the design process of the Hape Flowerini plush dolls.

behind the scenes

~

behind the scenes ~

The three Hape Flowerini plushes with flower petal dresses, each one with a different hair and hat style, on a white background.
The folded Hape Flowerini plush.
The Hape Flowerini push in a peekaboo pose.
The three Hape Flowerini plushes against a white background.

Shelf Presence

We carefully designed an on-the-go display, practical for transport and easy to set up in-store.

It stays compact when closed and opens up to showcase the dolls, making it ideal for both small and large retail spaces.

We also developed the graphics to evoke a sense of magic but also a clear and playful communication to help shoppers instantly understand the product, perfect for catching attention and encouraging impulse buys.

Store display of Hape Flowerini.