Fresh Kitchen Collection

Growing up in the kitchen

project developed for Eurekakids

Anyone can be a cook

We shaped a small food-themed range for Eurekakids, bringing together a toddler kitchen and a preschool kitchen, each designed around a different stage of play and connected through a shared design language.

The range follows children as their play evolves, from first discoveries and early role play to more independent and imaginative experiences. Each product is tailored to its age group, with dedicated functions and play patterns, while maintaining a clear family connection.

Starting from the Eurekakids colour palette, we created a fresh and flexible graphic language that brings the collection together and gives it a distinctive, contemporary identity.

Kitchen play for little chefs at every stage

Our contribution

Magnifying glass icon over a beige circular background.

Research

Strategy

Simple illustration of a painter's palette with a paintbrush.

Concept

Line drawing of a light bulb with a yellow circle behind it, representing an idea or innovation.

Identity

Outline drawing of a pencil on a circle, representing writing or editing.

Design

Simple illustration of two gears in front of a circle background.

Development

Line drawing of a 3D cube in front of a pale green circle with lines indicating motion or emphasis

Communication

A speech bubble icon over a light green circle background.

Fresh Food Style

A fresh and modern kitchen graphic style featuring trendy colours with abstract and food-inspired shapes.

Soft and organic shapes with minimalistic elements evoke a clean, vibrant, and up-to-date feeling.

Graphic Modules

behind the scenes

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behind the scenes ~

First Steps Kitchen

Designed for the earliest stage of play, this versatile 2-in-1 product combines a stable wooden walker with a first play kitchen.

While the walker supports movement, balance and coordination, the kitchen theme introduces simple role-play activities through knobs, utensils, storage and playful details.

As children become more confident on their feet, the kitchen gradually becomes the main play experience, allowing the product to evolve naturally with them.

My Little Restaurant

Designed for a more advanced stage of role play, this kitchen turns cooking into a complete restaurant experience: taking an order, preparing a meal, serving it and getting it ready to go.

Real-life references are translated into playful features and accessories, encouraging children to create their own recipes, interactions and stories.

The take-away box adds a final twist to the experience, extending play beyond the kitchen and opening up new scenarios each time.

Credits: Digital Images from Eurekakids