Gigglescape Puzzles

A bright and fresh approach to early learning

project developed for Target

Fresh puzzles for Target’s new toy range

Encourage play, at an only-at-Target value

Colorful alphabet puzzle with each letter having a cartoon face or animal features on a wooden board.

We collaborated on launching the new categories of this fresh-to-market line, focusing on puzzles.

Our role was creating age-appropriate, engaging puzzles that offer good play value within simple, affordable products.

Beyond playability, the focus was on developing products with strong visual identity, combining joyful and modern colours with a minimal and kawaii-inspired style.

Our contribution

Icon of a magnifying glass over a beige circular background

Research

Strategy

A simple illustration of a light bulb with a yellow background.

Concept

Line drawing of a pencil and a circular icon with a dotted outline on a light gray background.

Identity

Stylized illustration of an artist's palette with a paintbrush, in front of a large light-colored circle.

Design

Illustration of gears, one big and one small, on a peach-colored circular background

Development

Line drawing of a cube with a circular background and small lines around the top, suggesting motion or emphasis.

Communication

A stylized chat bubble icon with a background circle, symbolizing messaging or communication.
Barn-shaped educational toy box containing a wooden farm-themed puzzle with animal figures such as a chicken, pig, sheep, dog, duck, and a ladybug, designed for children aged 18 months and older. Developed for Target.
Colorful animal puzzle with farm animals and two magnetic pieces on a bright blue background. Developed for Target.
Colorful children's light switch cover with a nature-themed design featuring a stream, flowers, and plants. Developed for Target.
Colorful alphabet puzzle with animal or character designs on a wooden board, set against a pink background. Developed for Target.
Colorful wooden alphabet puzzle with alphabet letters, each letter has a cute face and a small illustration or personality trait on it, displayed on a light wooden background. Developed for Target.
Yellow packaging box for a wooden alphabet puzzle, featuring colorful alphabet pieces with playful faces and different animal or character designs. Developed for Target.
Wooden shapes and animals puzzles. Developed for Target.
Colorful animal and shape puzzle set on an orange surface with a white base, including puzzle pieces of various animals like a tiger, giraffe, elephant, lion, and butterfly, as well as geometric shapes with fun faces and labels. Developed for Target.
Wooden puzzle set with animal shapes, including a tiger, snake, monkey, and butterfly, with illustrations hidden beneath the pieces. Developed for Target.

Expanding the visual library

Working from the brand’s initial guidelines, we helped enrich the visual system developing new characters, elements, and colour variations. The expanded graphic library offered a broader range of assets, later used across additional products in the line, even beyond those we directly worked on.

Nature memory game. Digital Image from Target.
Nature memory game. Digital Image from Target.
Pass & Match, Go Fish! games. Digital Image from Target.
Pass & Match, Go Fish!, War, Slap Jack games. Digital Image from Target.

Credits: Digital Images from Target