Playcube

Hotellerie at kids size

project developed for Wookids

5 in 1
roleplay sets

Playful
hotel stay

Age-appropiate
Hape toys

Colorful toy kitchen set with stove, oven, and utensils, featuring a chalkboard with a menu, in a room with patterned wallpaper and wooden floor.

Enjoy the playful stay

Hotels often struggle to keep young guests entertained while parents seek a moment’s calm.

Our PlayCube provides a stylish solution: a compact set with five themes and age-appropriate Hape toys, easily assembled and stored, transforming any room into a playful retreat, fun for children and discreet for grown-ups.

Play in the hotel room

Our contribution

Magnifying glass icon on a beige circular background.

Research

Strategy

Illustration of a lightbulb drawing with a yellow background.

Concept

Line drawing of a pencil sketching an oval shape, with a pencil eraser at the top, on a circular background.

Identity

Line drawing of a paint palette with a brush in front of a full moon.

Design

Illustration of two gear icons inside a beige circle.

Development

Simple illustration of a three-dimensional cube with motion lines indicating it is bouncing or falling.

Communication

ChatGPT logo with a speech bubble icon on a gray circular background, representing AI communication.
A white and light wood children's play kitchen set with labeled features, including a toy storage cabinet and a magnetic whiteboard with pieces, designed with a compact and neutral look.

Pick the PlayCube, choose a theme and dive into fun!

Children pick their PlayCube at the welcome desk and personalise it with one of five themes: kitchen, workshop, doctor, beauty or art.

Paired with age-appropriate Hape toys, it’s easy to assemble, compact to store and ready for endless adventures.

Before checkout, children return their Playcube to the counter themselves, adding a dash of responsibility.

Exciting experience for little guests

Wooden toy art station with colorful stickers, painting supplies, and a whiteboard with magnetized animal and camera magnets.
Instructions for assembling a PlayCube toy: Step 1 shows a box labeled Easy Assembly and Set Up. Step 2 depicts a child choosing a PlayCube panel with the note 'Pick the PlayCube!' Step 3 shows the assembled frame with the note 'Easy Customization'. Step 4 demonstrates decorating the PlayCube and starting to play.

behind the scenes

~

behind the scenes ~

A colorful toy medical kit on wheels, with drawers and shelves filled with toy medical supplies, a thermometer, and a first aid kit. A red toy medical bag is on top, and a whiteboard with animal X-ray images is behind the kit, against a wall with a patterned wallpaper.

A cube full of possibilities

A neutral design that suits any décor comes alive with playful graphics and fresh colours, creating distinct role-play sets.

Stickers personalise the doors, themed cards adorn the magnetic whiteboard and three interchangeable wooden boards offer versatility and clever storage, keeping spaces both stylish and functional.

5 in 1 Roleplay Sets

Set of five children's toy kitchens with various accessories, labeled with icons representing different categories like cooking, tools, healthcare, arts and crafts, and learning.