Pocket Size Collection

Big fun for a small price

project developed for Hape

Collectible

Pocket-sized

Affordable

Pre-schooler blonde girl sitting on a carpet playing with Hape pocket money toys. The collection is composed by puzzles, fidget, maze, crayons, stamps, constructions, glasses and cubes, all made by Hape and designed by Studio Balzo.

Tiny treasure, endless play…

Designed to spark creativity and independence, these pocket money toys are the perfect way to bring a little extra joy into everyday play. They give children the excitement of choosing their own small treasures, encouraging a sense of autonomy and personal discovery. With playful designs, bright colors, and engaging details, each toy invites imaginative adventures, making every moment of play feel special and unique.

Affordable and charming, these small toys are ideal companions for children on the go. They help support early decision-making, fine motor development, and natural curiosity, offering fun surprises in a simple and accessible way. Whether as a small gift, a reward, or just a delightful treat, pocket money toys deliver big fun in a compact size, inspiring creativity and discovery with every new addition.

Discover, collect, enjoy!

Our contribution

Magnifying glass icon over a beige circular background.

Research

Strategy

A minimalistic graphic of a light bulb with an abstract, sketchy style, set against a yellow circular background.

Concept

Outline illustration of a pencil on paper, with a light blue background circle.

Identity

Simple illustration of a painter's palette with a paintbrush.

Design

Illustration of two gear icons over a peach-colored circle background.

Development

A simple illustration of a falling or dropped cardboard box with lines indicating motion.

Communication

Speech bubble icon over a pale green circle.

A pocket sized world of characters

Based on trend research, we created a world of funny and playful popular characters designed to engage children and enrich the toys through appealing storytelling. This approach allowed us to develop a series of products that feel like a cohesive family, sharing the same theme and offering strong potential to expand over time.

Cartoon illustration of a mischievous space alien with blue skin, green horns, and a long tongue, surrounded by smaller, similar alien characters on a dark blue background with stars and space-themed elements, with a message describing the alien as f
A cartoon illustration of a grumpy, overweight orange tabby cat with darker orange stripes, large eyes, and a sad expression, sitting on a background with repeated smaller images of the same cat in various poses and food items like bowls and fish. Th
Cartoon of a sleepy capybara with a yellow bird on its head, surrounded by rain clouds and smaller capybaras sleeping, with text about their dreamy rainforest adventure, Designed by Studio Balzo for Hape.
An illustrated puppy with large red ears and orange spots, smiling against a light blue background with faint blue animals. Text on the image reads: 'Pepe and Friends... The playful puppy. He loves nothing more than playing with his beloved blue ball
Pixelated green T-Rex with a large eye, smiling, in front of a background with smaller pixelated dinosaur and cactus decorations. Designed by Studio Balzo for Hape.

Each theme is developed to appeal to different children and to cover a wide range of age groups. Every concept is designed to ensure consistency across all elements: from the selected colour palettes to the characters, details, and overall graphic style. This coherent approach helps each toy line feel recognizable and well-structured, while always remaining aligned with Hape’s distinctive design philosophy and visual identity.

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behind the scenes

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behind the scenes

behind the scenes ~ behind the scenes

Small toy, big collection

To refresh the Pocket Money line, we started with some popular and well-known toy types, such as pocket puzzles, simple skill games, and brain teasers. In addition, we have introduced fidget toys as a way to explore a new and growing trend within this category. This approach allows us to build a strong foundation while creating opportunities to expand the line over time.

Open children's puzzle book with cartoon cats and food items, including sushi, pizza, and dessert. Designed by Studio Balzo for Hape.
Four circular colorful tabletop marble games with illustrated backgrounds, each containing small metal balls. The game on the far left has an orange frame with a cartoon dog bathing. The center game has a natural wood frame with a cartoon dog. The bl
Two tabletop pinball games with Christmas and dinosaur themes. Designed by Studio Balzo for Hape.
Two wooden puzzle boards featuring colorful pixel art dinosaurs, one with a red fluffy dinosaur and the other with a blue dinosaur with a flame on its tail, both with the brand name 'Hape' and small decorative icons. Designed by Studio Balzo for Hape
Colorful animal-shaped erasers including a turtle, a cat, a whale, and a dog surrounding a coloring sheet with a tree drawing. Designed by Studio Balzo for Hape.
Colorful children's building blocks with animal and pixel art designs, stacked and arranged on a white background. Designed by Studio Balzo for Hape.
Two clear plastic jars, one lying on its side with scattered puzzle pieces around it, and the other upright filled with colorful puzzle pieces, some of which are spilled onto the surface. A completed jigsaw puzzle of a dog's face with a yellow puppy
Board game with two wooden game pieces, one with a face and the other with a heart and 'Hape' logo, on a space-themed game card, with two blue game cards in the background. Designed by Studio Balzo for Hape.
Blue circular toy with a wooden center featuring a cartoon face with white eyes and a small smile, surrounded by a blue silicone ring with small details and two yellow dots, with the word "hope" and a heart symbol engraved on it. Designed by Studio B
A toy in the shape of an avocado with cartoon eyes and a small smile, featuring a wooden piece representing the avocado seed. Designed by Studio Balzo for Hape.

Credits: Digital Images from Hape