Regional French Collection

A fresh new look for the French market!

project developed for Hape

New
identity

Trendy &
stylish

Playful &
unisex

A young girl playing with special version of Penguin Music Wobbler by Hape made for French market in peach and mint color.

From classics… to trends!

The goal was to boost sales of selected classic Hape items in the French market. We examined both local and European trends, combining them with consumer needs.

The new collection includes eight iconic Hape products, each upadted with a contemporary look aligned with current trends.

The outcome is a more stylish and modern line, with a fresh appeal that seamlessly reflects the latest trends.

Giving new life to an iconic line

Our contribution

Magnifying glass icon with a circular handle on a beige background.

Research

Strategy

Simple line drawing of a light bulb on a yellow circular background with small lines radiating outward

Concept

Outline icon of a pencil drawing on a round surface.

Identity

A minimalist illustration of an artist's palette with a paintbrush in front of a full moon.

Design

Illustration of two gears on a peach-colored background.

Development

Digital illustration of a 3D cube with lines indicating rotation or movement, encased in a light green circle with accent marks above, symbolizing a concept of technology or innovation.

Communication

A speech bubble icon over a gray-green circular background.

The new look

Image displaying Pepe wooden pull along toy by Hape in the classic version and in the special version made for French market in peach and mint color.

Based on needs of the French market, we refreshed graphics and colours to estabilish new look.

After exploring different approaches, the new identity incorporates playful and wild graphic elements, spots and abstract motifs.

The new colours are lively and vibrant, while remaining unisex.

A colorful illustration with some animals, natural elements, and colorful spots to explore the style for the French Collection developed for Hape.
A color palette of nine Pantone colors arranged in a row, each with its name, number, and hex code displayed below.
Image showing moodboard exploring style directions with different graphics and colours options.

behind the scenes

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behind the scenes ~

Hape rainmaker special edition for French market in mint colour.
A smiling toddler playing with Hape rainmaker special edition for French market in mint colour.
Hape tambourine special edition for French market in peach and mint colours.
A young girl playing with Hape tambourine special edition for French market in peach and mint colours.
Hape ramp racer special edition for French market in peach and mint colours.
A young child playing with Hape ramp racer wooden toy special edition for French market in peach and mint colours.
Hape rainmaker special edition for French market in peach colour.
A toddler playing with Hape rainmaker special edition for French market in peach colour.
Hape rotating music box special edition for French market in peach and mint colours.
A sleeping baby lying next to Hape rotating music box special edition for French market in peach and mint colours.
Hape Pound and Tap Bench with xylophone special edition for French market in peach and mint colours.
Close-up of a child's hand playing with Hape Pound and Tap Bench with xylophone special edition for French market in peach and mint colours.
Hape Pepe pull along special edition for French market in peach and mint colours.
A young boy sitting on a white carpet playing with Hape Pepe pull along special edition for French market in peach and mint colours.
Hape Penguin Music Wobbler pull along special edition for French market in peach and mint colours.
A young girl playing with Hape Penguin Music Wobbler pull along special edition for French market in peach and mint colours.